Premium Tattoo Care
Dr Pickles
Scaling Australia's leading tattoo-aftercare brand on Amazon
The Problem
Where the brand started
Dr Pickles had strong wholesale and DTC momentum in Australia but a patchy Amazon presence — unoptimised listings, no Prime eligibility on key SKUs, and sporadic stockouts hurting the Buy Box. Organic rank on core tattoo-aftercare search terms was sitting outside page one despite category-leading product reviews.
The Approach
What we did
- 01
Migrated the catalogue onto Spog Ventures' Amazon FBA setup, consolidating ASINs and restoring Prime eligibility across the SKU range.
- 02
Rebuilt listings from the ground up — title architecture, A+ Content with brand story, and a benefit-first image stack tailored to the AU buyer.
- 03
Launched a Sponsored Products and Sponsored Brands programme anchored on high-intent tattoo-aftercare keywords, with defensive ads on the brand term.
- 04
Set inventory forecasts against promotion cadence so Prime badge stayed on during Black Friday and Q1 tattoo-season peaks.
The Outcome
What changed
- →Moved core SKUs onto page-one organic rank for top-converting AU tattoo-aftercare queries.
- →Sustained Prime badge and Buy Box ownership through peak trading windows.
- →Built a repeatable launch playbook now used for new product variants as the range expands.
Services Used